Our Services
Our Services
Aquidneck Consulting has been geared towards tracking fragmented retail & consumer markets characterised by a high number of both formal & informal players.
POS Data Tracking
Point-Of-Sale tracking leads to better sales, smarter product decisions, and better understanding on the local market
Strategy development
Creating specific, high-value, insight-driven strategies and tactics by connecting the dots across multiple emerging markets.
Local Insights
Get a local insight from multiple teams within 9 countries. Allowing you to make more informed and calculated decisions.
Overview
Aquidneck Consulting is an African research company that tracks retail sales of consumer durables in key emerging markets combining hard retail facts with consumer surveys.
Our Data Coverage
- Aquidneck manages 9 retail panels in East & West Africa
- PoS data available for CMR, CI, GH, NG, KE & UG
- Full 2020 YTD with monthly breakdowns
- Full back-data 2019 for CI, NG & KE; partial 2019 back-data for CMR, GH & UG
- 3 new countries from 2021 onwards: SD, RW & ZM
- Mobile Devices covering smartphones, feature phones & media tablets.
Channel Scope
- Formal & informal channels covered through PoS data including online sales.
- Regions: Urban, peri-urban and rural sales.
- 100% coverage forecasts available
- Channels include mobile specialists, mobile chains, MNO outlets & national chains where applicable to device sales.
Content We Cover
- Neutral, syndicated approach without OEM or MNO bias.
- Full model data base covering all available models in the core MEA countries including their technical specifications.
- Excellent retail & distributor relationships, our focus are mobile devices in Africa. Highly experienced teams on the ground.
- Full technical specs of each device.
- Real sales data to endusers, real device shares with actual sales prices, not shelf or online prices without linked sales.
- All active brands & models including older stock in channel be they smartphones or entry level feature phones generally not visible through desk research or data scrapping.
- Price classes in local currency and USD provided, which can be customised to client’s needs.
- Standard price segmentation for smartphones: Luxury, premium, mid-tier, budget & transition models. For feature phones in 5-10 USD intervalls.
- Price differentiation per model meaning price relevant feature configurations (e.g. RAM memory) are split giving users actionable insights for their device strategy.